\n People buy products because they buy into a brand. It's about aligning values and believing\n in what the brand stands for. Sharing those values and in particular, telling your story as\n a founder is important. It helps build trust and credibility.\n <\/p>\n
\n\"You might put your big heavy hitting quote here.\"<\/p>\n <\/blockquote>\n
\n And by seeing that behind the brand is a real person, or a real team, that actually exists\n and is wearing the product? It's the kind of thing that builds security in someone's mind\n that's about to commit to buying their first product from you. You can grab a sample or two\n and get those photos on your phone. The more real, the better. If you're not sure what to\n write, try asking yourself the question first. Why did you start a brand? What does your\n brand stand for? What do you care about? And answer the question.\n <\/p>"},"textColor":{"id":126511835,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":126511662,"value":"column"},"icon":{"id":126511663,"value":null},"title":{"id":126511664,"value":null},"textColor":{"id":126511665,"value":"#{feature.text.color}"},"backgroundColor":{"id":126511666,"value":"#{feature.background.color}"},"buttonText":{"id":126511667,"value":null},"copy":{"id":126511668,"value":"
This is why you started.<\/h2>\n
\n People buy products because they buy into a brand. It's about aligning values and believing\n in what the brand stands for. Sharing those values and in particular, telling your story as\n a founder is important. It helps build trust and credibility.\n <\/p>\n
\n\"You might put your big heavy hitting quote here.\"<\/p>\n <\/blockquote>\n
\n And by seeing that behind the brand is a real person, or a real team, that actually exists\n and is wearing the product? It's the kind of thing that builds security in someone's mind\n that's about to commit to buying their first product from you. You can grab a sample or two\n and get those photos on your phone. The more real, the better. If you're not sure what to\n write, try asking yourself the question first. Why did you start a brand? What does your\n brand stand for? What do you care about? And answer the question.\n <\/p>"},"template":{"id":126511669,"value":"feature"},"padding":{"id":126511670,"value":"6"},"fullWidth":{"id":126511671,"value":"0"},"fullBackgroundColor":{"id":126511672,"value":"#{feature.fullBackground.color}"},"published":{"id":126511673,"value":"1"},"conditions":{"id":126511674,"value":"[]"}}},{"id":5023204,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":5023205,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":126511849,"value":null},"copy":{"id":126511850,"value":null},"buttonText":{"id":126511851,"value":null},"image":{"id":126511852,"value":"#{image.default}"},"textAlign":{"id":126511853,"value":"center"},"textColor":{"id":126511854,"value":null},"textShadow":{"id":126511855,"value":null},"iconShadow":{"id":126511856,"value":"light"},"horizontalAlign":{"id":126511857,"value":"center"},"verticalAlign":{"id":126511858,"value":"center"},"icon":{"id":126511859,"value":null},"iconSize":{"id":126511860,"value":"2"},"iconColour":{"id":126511861,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":126511862,"value":"center"},"iconVerticalAlign":{"id":126511863,"value":"center"},"href":{"id":126511864,"value":null},"borderRadius":{"id":126511865,"value":"#{image.border.radius}"},"backgroundColor":{"id":126511866,"value":null},"overlay":{"id":126511867,"value":"1"},"overlayOpacity":{"id":126511868,"value":"0"},"overlayColors":{"id":126511869,"value":null},"overlayDirection":{"id":126511870,"value":"90"},"textSize":{"id":126511871,"value":"large"},"template":{"id":126511872,"value":"pod"},"padding":{"id":126511873,"value":"6"},"fullWidth":{"id":126511874,"value":"0"},"fullBackgroundColor":{"id":126511875,"value":"#fff0"},"published":{"id":126511876,"value":"1"},"conditions":{"id":126511877,"value":"[]"},"ratio":{"id":126511878,"value":"short"},"titleSize":{"id":126511879,"value":"1"}}},{"id":5023206,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":126511880,"value":"2"},"html":{"id":126511881,"value":"
These are our values<\/h2>\n
\n So you've written a bit about you. You might now write a bit about your products, your\n business and your values. These sorts of commitments turn the softer story about your\n origins into commitments that people can depend on. It's important to make these things\n clear and credible. You might say\n <\/p>\n
\n
- We make great products for people (in our demographic)<\/li>\n
- Sustainability in everything we do<\/li>\n
- Commitment number three<\/li>\n <\/ul>\n
\n And this way, by deciding a mission, a vision and values, you set your business on a\n course that will help guide everything you do.\n <\/p>"},"textColor":{"id":126511882,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":126511836,"value":"column"},"icon":{"id":126511837,"value":null},"title":{"id":126511838,"value":"Our Values"},"textColor":{"id":126511839,"value":"#{feature.text.color}"},"backgroundColor":{"id":126511840,"value":"#{feature.background.color}"},"buttonText":{"id":126511841,"value":null},"copy":{"id":126511842,"value":"
These are our values<\/h2>\n
\n So you've written a bit about you. You might now write a bit about your products, your\n business and your values. These sorts of commitments turn the softer story about your\n origins into commitments that people can depend on. It's important to make these things\n clear and credible. You might say\n <\/p>\n
\n
- We make great products for people (in our demographic)<\/li>\n
- Sustainability in everything we do<\/li>\n
- Commitment number three<\/li>\n <\/ul>\n
\n And this way, by deciding a mission, a vision and values, you set your business on a\n course that will help guide everything you do.\n <\/p>"},"template":{"id":126511843,"value":"feature"},"padding":{"id":126511844,"value":"6"},"fullWidth":{"id":126511845,"value":"0"},"fullBackgroundColor":{"id":126511846,"value":"#{feature.fullBackground.color}"},"published":{"id":126511847,"value":"1"},"conditions":{"id":126511848,"value":"[]"}}},{"id":5023207,"type":"banner","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"type":{"id":126511883,"value":"slim"},"title":{"id":126511884,"value":"An interview with our founder"},"copy":{"id":126511885,"value":"Blogs are are really good way of talking to your fans and they help grow your traffic."},"titleColor":{"id":126511886,"value":"#{banner.title.color}"},"titleBackground":{"id":126511887,"value":"#{banner.title.background.color}"},"copyColor":{"id":126511888,"value":"#{banner.copy.color}"},"copyBackground":{"id":126511889,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":126511890,"value":"95%"},"textShadow":{"id":126511891,"value":"#{banner.text.shadow}"},"borderRadius":{"id":126511892,"value":"0px"},"buttonBorderRadius":{"id":126511893,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":126511894,"value":"#{button.primary.color}"},"buttonStyle":{"id":126511895,"value":"secondary"},"buttonSize":{"id":126511896,"value":"standard"},"overlayOpacity":{"id":126511897,"value":"0.15"},"overlayColourStart":{"id":126511898,"value":"#000000"},"overlayColourEnd":{"id":126511899,"value":"#000000"},"overlayDirection":{"id":126511900,"value":"90"},"image":{"id":126511901,"value":"#{image.default}"},"video":{"id":126511902,"value":null},"videoThumbnail":{"id":126511903,"value":null},"media":{"id":126511904,"value":"image"},"align":{"id":126511905,"value":"center"},"verticalAlignment":{"id":126511906,"value":"center"},"font":{"id":126511907,"value":"#{heading1.font}"},"actions":{"id":126511908,"value":"[{\"text\":\"Read Our Blog\",\"href\":\"#\"}]"},"template":{"id":126511909,"value":"banner"},"padding":{"id":126511910,"value":"6"},"fullWidth":{"id":126511911,"value":"1"},"fullBackgroundColor":{"id":126511912,"value":"#{banner.fullBackground.color}"},"published":{"id":126511913,"value":"1"},"conditions":{"id":126511914,"value":"[]"}}},{"id":5023208,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"padding":{"id":126511915,"value":"6"},"spacing":{"id":126511916,"value":"64px"},"font":{"id":126511917,"value":"#{newsletter.title.font}"},"title":{"id":126511918,"value":"Don't miss out."},"copy":{"id":126511919,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":126511920,"value":"0"},"backgroundColor":{"id":126511921,"value":"#0000"},"textColor":{"id":126511922,"value":"#{newsletter.text.color}"},"primaryActions":{"id":126511923,"value":"0"},"formBorderRadius":{"id":126511924,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":126511925,"value":"#{button.border.radius}"},"borderRadius":{"id":126511926,"value":"#{newsletter.border.radius}"},"mailingList":{"id":126511927,"value":54933},"template":{"id":126511928,"value":"newsletterSubscribe"},"fullWidth":{"id":126511929,"value":"0"},"fullBackgroundColor":{"id":126511930,"value":"#{newsletter.fullBackground.color}"},"published":{"id":126511931,"value":"1"},"conditions":{"id":126511932,"value":"[]"}}}],"properties":{"title":{"id":126511617,"value":"About Hazy Dayz Label"},"isStorePage":{"id":126511618,"value":"1"},"ogImage":{"id":126511619,"value":"https:\/\/images.podos.io\/hm2ptpdpkpgwybchjxkgjfdnjwncgz5bhaxzlndxbqjogqsq.jpg.jpg?w=1200&h=auto"},"description":{"id":126512112,"value":"Founded on the belief that clothing should feel as intentional as art, the label explores how modern tools, visual storytelling, and ethical production can redefine what fashion represents.\n\nRather than producing seasonal collections built on mass production, Hazy Dayz Label develops limited creative concepts \u2014 each one rooted in narrative, symbolism, and cultural commentary.\n\nThe studio experiments with AI-generated artwork, digital composition, and contemporary graphic language, transforming these visuals into garments designed to be worn, collected, and remembered.\n\nAt the center of this philosophy is Defiant Threads, the label\u2019s micro-edition streetwear project.\n\nEvery Defiant Threads garment is created from original artwork and produced in an edition of just 10 pieces worldwide.\n\nWhen the final piece sells, the design is permanently archived.\n\nThis process transforms clothing into something closer to collectible design culture than conventional fashion.\n\nSustainability is equally central to the studio\u2019s philosophy.\n\nAll Defiant Threads garments are produced using:\n\n\u2022 100% GMO-free organic cotton\n\u2022 Ethical, audited factories\n\u2022 Renewable energy manufacturing\n\u2022 Non-toxic printing methods\n\u2022 Vegan production standards\n\nThis ensures that creativity, craftsmanship, and environmental responsibility move forward together.\n\nHazy Dayz Label is not interested in making more clothing.\n\nIt is interested in making better pieces \u2014 fewer, rarer, and more meaningful."}},"labels":[],"published":1,"sitemap":1,"divisionId":362400,"edited":true}